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Graduate Resource Center

Information and research needs of graduate students.


The Center caters exclusively to the information and research needs of graduate students. It is located at the 3rd floor of the Isabelo de Los Reyes building. 

GRC Objectives:

  • The GRC shall provide UP Baguio graduate students support services to help them meet their academic requirements.
  • It serves as a center for the dissemination of information relevant to graduate studies.
  • Through the GRC, UP Baguio hopes to enhance the library resources for its graduate programs.

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Electronic Books

BUSINESS ADMINISTRATION

ACCOUNTING I: Introduction to Financial Accounting

Introductory Accounting (Idiot’s Guides)David H. Ringstrom, CPA, Gail Perry, Lisa A. Bucki | 2016

Principles of Business: FinanceRichard Wilson | 2017

Handbook of Consumer Finance ResearchJing Jian Xiao | 2016

Change the Story, Change the Future: A Living Economy for a Living EarthDavid C. Korten | 2015

Essentials of Finance and Accounting for Nonfinancial Managers

Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry

BA 170 : Marketing Management

Handbook of Research on Global Fashion Management and Merchandising (**API)

Social Media Management

Measuring what we spend : toward a new consumer expenditure survey

CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

BA 172: Marketing Communication

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (**API)

Handbook of Research on Global Fashion Management and Merchandising (**API)

Integrated Marketing Communications

Integrated Marketing Communications: the Holistic Approach

Marketing Communications

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Advertising Promotion and Other Aspects of Integrated Marketing Communications

BA 173: Consumer Behavior

Rethinking EU Consumer Law

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (**API)

Handbook of Research on Global Fashion Management and Merchandising (**API)

CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

Hospitality Marketing and Consumer Behavior

Consumer Behavior & Marketing Strategy

Deception in the Marketplace: the Psychology of Decepcion Persuasion and Consumer Self-Protection

Consumer Behavior Analytics

People and Products: Consumer Behavior and Product Design

Persuasive Imagery: A Consumer Response Perspective

Fashion Branding and Consumer Behaviors: Scientific Models

Consumer Behavior : Buying, Having, and Being

Consumer Behavior, Wayne Hoyer_2012

Consumer Behavior, Wayne Hoyer, 2010

Consumer Behavior_RAI Tech University, 2007

Consumer Behavior (Kardes), 2011

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual

Consumer Behavior: Building Marketing Strategy, 2016

ECONOMICS

Advances in Finance, Accounting, and Economics: Analyzing the Economics of Financial Market Infrastructures (*API)

Advances in Finance, Accounting, and Economics: Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy (*API)

Advances in Finance, Accounting, and Economics : Relational Methodologies and Epistemology in Economics and Management Sciences (*API)

Economics as Applied Ethics : Fact and Value in Economic Policy

Handbook of Research on Sustainable Development and Economics

Microeconomics : A Fresh Start

Entrepreneurship

Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products

Enterprise Management Strategies in the Era of Cloud Computing

Enterprise Risk Management Models

Emergence of the Urban Entrepreneur: How the Growth of Cities and the Sharing Economy Are Driving a New Breed of Innovators

Handbook of Research on Business Ethics and Corporate Responsibilities

Human Resource Management

Human Resource Management: Text and Cases

Contemporary Human Resource Management : Text and Cases

Human Resource Management Set: Concepts, Methodologies,

Tools and Applications

Organizational Crisis Management: the Human Factor;

Strategic Human Resource Management and Employment

Relations;

Human Resource Management in Education: Contexts, Themes,

and Impact (Leadership for Learning Series)

Knowledge Management

Corporate Memory: Records and Information Management in the Knowledge Age

Knowledge Management for Competitive Advantage During Economic Crisis

Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation

Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People

Insider Threat : Detection, Mitigation, Deterrence and Prevention

Economic Modeling, Analysis, and Policy for Sustainability

Sage Encyclopedia of Corporate Reputation

East Asian Business in the New World: Helping Old Economics Revitalize

Business Infrastructure for Sustainability in Developing Economies

Integrating Art and Creativity into Business Practice

Measuring Sustainable Development and Green Investments in Contemporary Economies

Advanced Project Management : a complete guide to the key processes, models and techniques

Cases on Successful E-Learning Practices in the Developed and Developing World

Marketing Management

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (**API)

Handbook of Research on Global Fashion Management and Merchandising (**API)

Social Media Management

Islamic Perspective on Marketing and Consumer Behavior: Planning, Implementation and Control (**API)

Measuring what we spend : toward a new consumer expenditure survey

CRM Project Management Handbook: Building Realistic Expectations and Managing Risk

Head First PMP : A Learner’s Companion to Passing the Project Management Professional Exam

A Guide to the Project Management Body of Knowledge (PMBOK® guide)

Sales and Marketing Management

Business: Accounting, Finance, Management & Marketing

Marketing Management, Millennium Edition

Marketing Management

Artificial Intelligence in Finance Markets: Cutting Edge Applications for Risk Management, Portfolio Optimization in Economics

The Oxford Guide to Financial Modeling: Applications for Capital Markets, Corporate Finance, Risk Management and Financial Institutions

Total Relationship Marketing

Strategic Management

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Handbook of Research on Emerging Business Models and Managerial

Strategies in the Nonprofit Sector

Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Strategy Safari: A Tour through the Wilds of Strategic Management

General Management

Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization

Leading in a VUCA World: Integrating Leadership, Discernment and Spirituality

Managing in a VUCA World

Managing VUCA Through Integrative Self-Management : How to Cope with Volatility, Uncertainty, Complexity and Ambiguity in Organizational Behavior